Creativity matters in every part of the work progress.
In addition to creative work, also in brief writing, project management or deciding where to place a used tea bag and in everything else.
One of the most convenient ways to blow up creativity is to say about an idea that reaches out of the ordinary borders: ” It cannot be done.”
But how not to do things – anyone is good at it. In our business we need to figure out how things can be d o n e.
Peace? Once an incident took place, after which a longtime colleague of mine exclaimed from the other room in shock: ‘’Wait a minute, what? M a d i s raised his voice? ” It was really a very rare occasion!