Vision

We believe we can change the world.

Our mission

We help companies generate new growth by creating the best cooperation environment for creative talents and applying creative thinking.

Our values

Creativity – being creative in our thoughts and actions in seeing new perspectives forms the cultural foundation of our organisation

Synergy – we achieve unprecedented synergy by combining skills across a wide spectrum

Openness to development – setting a high standard for ourselves and the whole team requires us to constantly think and act differently

rocket ship
History

In 1992, at the breaking point of the post-soviet society, there were three of us: one Mac computer and two guys, one of whom was Madis Laas. Over time, this developed into Kontuur Design agency and caught the eye of prestigious international agency chain Leo Burnett Worldwide, who saw its potential. The chain acquired a 20% share in this small Estonian design agency, as a result of which Kontuur Leo Burnett was born in 1997.

Years later, Publicis Groupe acquired Leo Burnett, making us (to date) a member of the world’s second largest marketing and communications group, whose global network extends to more than 100 countries. Over time, Kontuur Leo Burnett advertising agency grew into a group of agencies, which gathered its activities in Estonia under the name Creative Union. Creative Union currently connects more than 100 people in around 10 agencies.

Structure
Multiple agencies, competing visions and new combinations null

People

Madis Laas

Chair of the Management Board
Creative Union

The cooperation of specialists with extensive experience provides a good basis for managing contemporary marketing communication. I know people – top professionals in their fields – and I can refer clients to them very quickly. Combining their knowledge, skills and experience, the client can receive the best solution for fulfilling their needs and objectives. New symbioses and shifts of emphasis between knowledge, skills and experiences ensure innovative solutions.

Social responsibility
Recent awards
"SILVER"
Identity
A. H. Tammsaare Museum annual exhibition "Death's Truth and Life's Justice"
Golden Egg
2021
"BRONZE"
Identity
A. H. Tammsaare Museum annual exhibition "Death's Truth and Life's Justice"
Golden Egg
2021
"GOLD"
Kontuur Leo Burnett
Gardest "Kevade" – radio commercial
Golden Egg
2021
"SILVER"
Kontuur Leo Burnett
Government Office’s "Püsi kodus" – radio commercial
Golden Egg
2021
"GOLD"
Kontuur Leo Burnett
Tactical Foodpack "SOS Food Supply" – excellence: animation
Golden Egg
2021
"GOLD"
Newton
Ööloom bird food packaging
Golden Egg
2020
"BRONZE"
Newton
Visual identity of Mori Gild
Golden Egg
2020
"BRONZE"
Kontuur Leo Burnett
Rakvere LK "Kaotamine on okei" – small-scale product campaign
Golden Egg
2020
"GOLD"
Kontuur Leo Burnett
Värska Vesi Vurtsvasser – radio commercial
Golden Egg
2020
"GOLD"
Vurr
Rööparalli – PR/integrated communication campaign
Golden Egg
2020
"GOLD"
Newton
46th Tartu Marathon
Golden Egg
2019
"GRAND PRIX"
MediaBroker
Updated brand communication activities of Tele2
Media Achievement of the Year
2019
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