Eepos (Estonian for ‘national epic’) was created on Identity’s initiative in 2012 as a range of nostalgic chocolate products based on the iconic vintage Kalevipoeg milk chocolate launched in 1969.
As homage to the original artist Ilse Rosenfeld-Lepikson, Identity developed a design language that closely follows the character of the original illustrations.
The sales of the three-product range rose 46% within a year. All the three products rose in the Estonian chocolate sales ranking and Kalevipoeg went from 4th place to the leading product on the market.
Kalev won the Growth Prize of Orkla Group in the year of the launch.
The Eepos product range continues to enjoy popularity and has now grown into a range of eight products.
In cooperation with the Kalev and Kontuur Leo Burnett teams.
