Inbank was founded in 2015 and entered the market as a new, unique bank whose goal was to offer its clients the best possible deals in opposition to those offered by universal banks leading the market.
Identity created the so-called ‘bank within a bank’ concept. In order to communicate the new brand, the agency decided to abandon expensive visuals and focus on the value of offers instead. The campaign was in strong contrast with old-school banking and a lot of media coverage was gained via statements made by Inbank’s founders and leaders.
Launching the new brand was a great success – thanks to the campaign, around 11 million euros worth of deposits were opened in Inbank, which formed 220% of the goal.
In cooperation with the Inbank and Mediabroker teams.