After operating on the market under the name E-Insurance Broker for eight years, the company realised that it needed a strong brand in order to make a breakthrough. In 2008, Identity created and launched a new brand called IIZI.

In the brand name IIZI Identity captured the essence of the business – to make the processing of insurance offers simple, fast and convenient, thus becoming the market leader in Estonia.

In a few years, IIZI branched out from Estonia to become an international player.

Years later, IIZI executives understood that a strong, distinguishable brand has helped them highlight their value offer and cut marketing expenses by almost 50%.

The brand does the marketing essentially by itself.

In cooperation with IIZI team.

Business cases