Iglusaun had reached a point where it had a unique product but sales remained weak.

Identity filled the brand with substance and focused brand communication on telling its story and bringing the product as close to the customer as possible in unexpected places, ready to be tried out immediately.

Due to limited means, Identity approached the task creatively, combining print and Facebook campaign elements with PR and sponsoring activities.

Thanks to brand building, the turnover grew nearly eightfold and an export breakthrough was also achieved: in 2015, products were sold in 15 countries.

In cooperation with the Iglusaun team.

Business cases