Retro FM is the successor of Raadio 3. By the latter’s fifth year of operation, it was clear that the station had not gained enough listeners to earn the required commercial revenue.
Identity created a new, meaningful brand – Retro FM, the communication of which focused on a clever combination of mass media and targeted media solutions, which could be spotted everywhere.
In two months, the radio station became the most popular evening drive time radio in Estonia.
Within one year of operation, Retro FM managed to increase its audience by almost 52%, which increased the commercial revenue by 144%.
Retro FM is recognised the most successful marketing case of all time with a business growth of +315% (2019).
In cooperation with the Sky Media team.
